In an effort to create something timeless, the general concept of this project was related to the idea of creating objects, spaces and visual communication that give the feeling of having always existed, and that will remain that way forever (trying to avoid the feeling of a ‘vintage’ environment with an artificial character and creating a widespread sense of historic prestige).
The visual communication was used to continue this idea of “something historical but somehow timeless”, by using typography and layouts that might suggest this logic. We also used durable technical solutions, such as wood engraving, metallic lettering, and the “wallprint” system, which allowed us to literally “tattoo” text and image directly on the walls.
