An “L” was chosen for the museum’s general logo. This was drawn with a geometric and rational feel, evoking something more classic; whilst simultaneously having a minimal and sober design.

This L was syncopated, creating dynamism and giving it a unique character along with several “layers” of interpretation that evoke the idea of ​​plurality: the whole formed by different independent fragments.

We chose black or cut out emblematic images of each museum branch. For the branches themselves, a colour code was created: green for the Pimenta Palace, red for the Museum of Santo António, yellow for the Roman Theatre, grey for the Casa dos Bicos and blue for the Torreão Poente.

This diversification of colours helped differentiate between the various branches due to the formally homogeneous character defining the family of logos.

Various items were produced, such as entrance tickets, invitations, advertisements, leaflets, posters, exhibition guides (and their pagination), as well as merchandising (pencils, rubbers, t-shirts, bags, notebooks, etc.).

The typography selected was the Wilma Base, strong and soberly elegant lettering, that effectively relates to the geometry and simplicity of the “L” symbol.

An “L” was chosen for the museum’s general logo. This was drawn with a geometric and rational feel, evoking something more classic; whilst simultaneously having a minimal and sober design.

This L was syncopated, creating dynamism and giving it a unique character along with several “layers” of interpretation that evoke the idea of ​​plurality: the whole formed by different independent fragments.

We chose black or cut out emblematic images of each museum branch. For the branches themselves, a colour code was created: green for the Pimenta Palace, red for the Museum of Santo António, yellow for the Roman Theatre, grey for the Casa dos Bicos and blue for the Torreão Poente.

This diversification of colours helped differentiate between the various branches due to the formally homogeneous character defining the family of logos.

Various items were produced, such as entrance tickets, invitations, advertisements, leaflets, posters, exhibition guides (and their pagination), as well as merchandising (pencils, rubbers, t-shirts, bags, notebooks, etc.).

The typography selected was the Wilma Base, strong and soberly elegant lettering, that effectively relates to the geometry and simplicity of the “L” symbol.

Creative Direction

Nuno Gusmão
Estela Estanislau

Design

Mário Videira

Photo

P 06 studio