2014
The Lisbon Museum — is made up of 5 branches, whose mission is to tell the story of Lisbon.
Scope
Digital, Editorial, Identity
Client
Câmara Municipal de Lisboa
The Lisbon Museum is made up of 5 branches: Pimenta Palace, Santo António Museum, the Roman Theatre, Casa dos Bicos (House of Spikes) and Torreão Poente (Western Tower), whose shared mission is to tell the story of one of the oldest cities in Europe.
We were asked to produce the communication project for this new Lisbon Museum. An identity was needed that would simultaneously house all these branches, whilst providing what was necessary for each individual space.
An “L” was chosen for the museum’s general logo. This was drawn with a geometric and rational feel, evoking something more classic; whilst simultaneously having a minimal and sober design.
This L was syncopated, creating dynamism and giving it a unique character along with several “layers” of interpretation that evoke the idea of plurality: the whole formed by different independent fragments.
We chose black or cut out emblematic images of each museum branch. For the branches themselves, a colour code was created: green for the Pimenta Palace, red for the Museum of Santo António, yellow for the Roman Theatre, grey for the Casa dos Bicos and blue for the Torreão Poente.
This diversification of colours helped differentiate between the various branches due to the formally homogeneous character defining the family of logos.
Various items were produced, such as entrance tickets, invitations, advertisements, leaflets, posters, exhibition guides (and their pagination), as well as merchandising (pencils, rubbers, t-shirts, bags, notebooks, etc.).
The typography selected was the Wilma Base, strong and soberly elegant lettering, that effectively relates to the geometry and simplicity of the “L” symbol.
Creative Direction
Nuno Gusmão
Estela Estanislau
Design
Mário Videira
Photo
José Vicente (Agência Calipo)
P 06 studio
2014
The Lisbon Museum — is made up of 5 branches, whose mission is to tell the story of Lisbon.
Scope
Digital, Editorial, Identity
Client
Câmara Municipal de Lisboa
The Lisbon Museum is made up of 5 branches: Pimenta Palace, Santo António Museum, the Roman Theatre, Casa dos Bicos (House of Spikes) and Torreão Poente (Western Tower), whose shared mission is to tell the story of one of the oldest cities in Europe.
We were asked to produce the communication project for this new Lisbon Museum. An identity was needed that would simultaneously house all these branches, whilst providing what was necessary for each individual space.
An “L” was chosen for the museum’s general logo. This was drawn with a geometric and rational feel, evoking something more classic; whilst simultaneously having a minimal and sober design.
This L was syncopated, creating dynamism and giving it a unique character along with several “layers” of interpretation that evoke the idea of plurality: the whole formed by different independent fragments.
We chose black or cut out emblematic images of each museum branch. For the branches themselves, a colour code was created: green for the Pimenta Palace, red for the Museum of Santo António, yellow for the Roman Theatre, grey for the Casa dos Bicos and blue for the Torreão Poente.
This diversification of colours helped differentiate between the various branches due to the formally homogeneous character defining the family of logos.
Various items were produced, such as entrance tickets, invitations, advertisements, leaflets, posters, exhibition guides (and their pagination), as well as merchandising (pencils, rubbers, t-shirts, bags, notebooks, etc.).
The typography selected was the Wilma Base, strong and soberly elegant lettering, that effectively relates to the geometry and simplicity of the “L” symbol.
Creative Direction
Nuno Gusmão
Estela Estanislau
Design
Mário Videira
Photo
José Vicente (Agência Calipo)
P 06 studio
Social Media