In the space, again the paper had a major roll, used in strips with comunication, like curtains the budget was 60 000 euros for the fabrication and installation. 

To devellop an overall environmental and communication project for an event with realy low costs, was trully a design challenge.

The theme for this edition “heartcore” intended to reflect the international economical crisis, but reinforcing personal values. We developed the environmental project, campaign with tv comercial, outdoors, etc, and al the printed material the concept was to do everything without the use of the technologies normally availiable, using only paper in the “construction” of the image associating a sensation of fragil and moneyless, but full of meaning the process of “construction” of the image was registered in a stopmotion film used as tv comercial.

In the space, again the paper had a major roll, used in strips with comunication, like curtains the budget was 60 000 euros for the fabrication and installation. 

Creative Direction

Nuno Gusmão
Pedro Anjos
Estela Estanislau

Designers

Joana Gala
Giuseppe Greco
Miguel Matos

Fabricators

Carpintauto

Photo

Ricardo Gonçalves