Chromatic and aesthetic options were reduced to the essential in order to create a visible, clear and effective wayfinding system, but with enough impact.

On the center of the main conference hall pavement was applied an image illustrating the links between all those involved.

An installation of fluorescent lamps highlights the main meeting foyer. This was designed to create an economic but striking entry.

Lisbon NATO Summit Lisbon 2010

The huge dimension (35.000 m2), thousands of users, the complex system of permissions and restrictions in circulation and costs for being an ephemeral 2 days event, were the main constraints.

Several ideas were thought has always premised on the ephemeral nature of the event, two days, both in terms of budget or on time limits.

Chromatic and aesthetic options were reduced to the essential in order to create a visible, clear and effective wayfinding system, but with enough impact.

An installation of fluorescent lamps highlights the main meeting foyer. This was designed to create an economic but striking entry.

Creative Direction

Nuno Gusmão
Pedro Anjos

Designers

Giuseppe Greco
Miguel Matos
Miguel Cochofel
Mário Videira

Partners

Risco

Photo

FG+SG