It was also necessary to completely refresh the restaurants ambiance and attitude with very low costs and quickly, without having to close the restaurants.

The trademark was reduced to a typographical representation and it was developed a world of illustrations and typography to enrich and meet the needs of communication of its popular and diverse offer.

The request was to change the outdated image of the brand without losing its recognition in the market. 

The proposal was based on the assumption that alterations to existing spaces (18 stores) would have to be very quick and low cost, so the option was for simple interventions, with quick production and implementation, but sufficiently effective in altering/updating of the general environment.

It was also necessary to completely refresh the restaurants ambiance and attitude with very low costs and quickly, without having to close the restaurants.

A simplified color code were used to cover the surfaces of the space, a new lightning design lower in intensity and lower altitude, new colors in old chairs, all this using the existing spatial elements.

Creative Direction

Nuno Gusmão
Estela Estanislau
Pedro Anjos

Designers

Joana Gala
Giuseppe Greco
Miguel Matos
Joana Próserpio

Photo

Ricardo Gonçalves