The color code of the signage system is mainly black & white with some notes of red alongside. This black & white ideia is taken to a whole different level on the oversized boarding gates’ numbers with a specific dynamic. Each number has a mirrored body, but the front side will change between black and white depending if the inner lighting is on or off (if the boarding gate is operational the number will be white, if not the number will be black).

The signage system has different scales suited to the needs of each specific moment of the passenger’s route inside the Cruise Terminal, such as the oversized boarding gates’ numbers, the big toilets pictograms, or entrance signs to be seen from distance, versus the directional signage and door signage designed to be effective within a close range.

P 06 studio was invited by the architect João Luís Carrilho da Graça to design a signage system for the new Lisbon Cruise Terminal.

The signage was designed to be effective in delivering a clear, clean and accurate orientation, with a minimal design approach suited for the space and for this kind of equipment (similar to an airport but with a much smaller scale).

The color code of the signage system is mainly black & white with some notes of red alongside. This black & white ideia is taken to a whole different level on the oversized boarding gates’ numbers with a specific dynamic. Each number has a mirrored body, but the front side will change between black and white depending if the inner lighting is on or off (if the boarding gate is operational the number will be white, if not the number will be black).

The graphic language itself aims to have a “friendly feel” to balance the modern sharp-angled architecture style of the building.

Monosten Regular was the chosen typeface (a rounded monospaced typeface) because of its “smoothness”, simple lines, and overall good legibility.

To match the rounded typeface, a complete bespoke pictogram set was designed aiming to share the same graphic DNA of Monosten.

The signage system has different scales suited to the needs of each specific moment of the passenger’s route inside the Cruise Terminal, such as the oversized boarding gates’ numbers, the big toilets pictograms, or entrance signs to be seen from distance, versus the directional signage and door signage designed to be effective within a close range.

Creative Direction

Nuno Gusmão

Signage Design

Mário Videira
Giuseppe Greco
Frederico Gonçalves

Production

Letratec
Stripeline
Demetro a Metro

Photo

José Vicente